mackenzie farel, artist branding
Local Chicago artist Mackenzie Farel came to me in hopes of creating a brand more cohesive with her personality. With just her favorite colors as a direction, this is branding I created for her. *Note: The font used on the front of the business card is a stunning font called Group, created by a group of 37 artists from across the world who donated all proceeds to research for COVID-19, Campaign Zero, Black Vision Collective, ACLU & Know Your Rights Camp.